In Great Company by Louis Carter

Author:Louis Carter
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2019-03-03T16:00:00+00:00

Cocreate Core Values

Starbucks’s employees helped create their core values. Likewise, Zappos founder Tony Hsieh included the entire company in the process. Why include more people in core values creation? So many reasons. Employees must embody core values (that’s values alignment) in order to help make any company truly great. With that, they are closest to customers and have the clearest ideas about what the market wants. Diverse perspectives yield greater creativity. And so on. The bottom line is that core values need to be shared by all employees, so everyone should take part in their creation is some way.

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